World

SBI celebrates bonds between siblings in digital film by Tonic Worldwide

On the occasion of Raksha Bandhan, Tonic Worldwide unveiled a digital film for SBI General Insurance companies unveiled a digital film #BandhanBharoseKa which highlights the strong bond shared between siblings and its evolution through various stages of life. The digital film illustrates the special relationship built on love, trust and security; it underlines that these attributes are gender-neutral.

The film captures and celebrates the bond between siblings in supporting each other through the challenges of life across various life stages.